Allies — I have very exciting news, and a sincere request.
The Climate Mobilization is ready to enter presidential politics, and bring the need for a WWII-scale Climate Mobilization into the national conversation.
Ed will use the Pledge to Mobilize to build a grassroots movement in Iowa in the lead-up to the critical caucuses there on February 1st. Ed, who has been “bird-dogging” the Iowa caucuses since 1988, is ready to train 50 organizers to bring the Pledge to campaign events and challenge presidential candidates of all stripes to sign the Pledge to Mobilize.
But we need your help. We have just launched the fundraiser Mobilize Iowa! on IndieGoGo for this effort. Check out this 6-minute video of Ed describing himself and how he can build toward the large-scale national Climate Mobilization we need.
Yes, we'd like your donations. But even more than that, we could use your help raising funds. There are several ways to do this.
1) E-mail your friends and family, asking them to contribute. Tips:
a) Modify the email template below (personalize it and add your voice and address your audience!)
b) Tailor it to INDIVIDUALS or SMALL GROUPS (i.e., “friends from high school”) rather than to your entire list.
c) Donate yourself, so you can set an example in asking others to support this effort!
d) Create a personalized Recruiter Link and use it to replace the current link to the Pledge to Mobilize in the email template below. That way, when your friends take the Pledge, they will be linked to you in our network!
e) If anyone prefers to mail donations instead of donating online, they can send contributions to this mailing address:
The Climate Mobilization
PO Box 2083
New York, NY 10025
2) Make PHONE CALLS to prospective donors who you think might give more than a couple hundred bucks. Tips:
a) Don't be afraid! You can honestly say, “I want to invite you to support something really exciting and special. Your donation could influence the future of our civilization and the natural world.”
b) Tell prospective donors that donations over $1000 can be made directly to Ed Fallon’s organization, Climate Action NOW, which is a 501(c)(3), and is thus tax-deductible. If a potential donor is interested in that, please contact me personally for instructions.
3) Share this campaign on social media. Tips:
a) Share a personalized message about why YOU think this campaign is worth funding. Let your personality and values shine through.
b) If your friends or family give, thank them publicly on social media in order to show appreciation. This will also encourage others to contribute!
With your help, I am confident that we can make this fundraiser a rousing success!
FUNDRAISING EMAIL TEMPLATE (edit and use):
Subject: Help The Climate Mobilization Mobilize Iowa!
Friends! As you may know, I have been involved in recent months with The Climate Mobilization, an organization that is less than a year old, but is already accomplishing exciting things, including organizing the first-ever National Climate Mobilization Day with public actions in 15 cities, and assembling an Advisory Board of top-notch climate scientists, energy policy experts, and environmental movement leaders (click here to see our endorsements to date, including one from world-renowned climate scientist Michael E. Mann.)
The Climate Mobilization has achieved these results through its breakthrough strategy, the Pledge to Mobilize. The Pledge to Mobilize calls for a WWII-scale, full-employment mobilization to eliminate America’s net greenhouse gas emissions by 2025. The Pledge also calls on the U.S. to lead an international effort to restore a safe climate. Citizens who sign the Pledge commit to support candidates who have signed the Pledge, with their vote, time, and money, and to spread the Pledge to others. (Consider taking the Pledge to Mobilize from me.)
After ten months of movement building, we now have a very a unique and deeply exciting opportunity: To Enter Presidential Politics!
Ed Fallon, a former 14-year Iowa state legislator, veteran organizer, talk radio host, and accomplished climate activist, has agreed to lead a Climate Mobilization organizing effort in Iowa!
With your help, Ed will use the Pledge to Mobilize to build a grassroots movement in Iowa in the lead-up to the critical caucuses there on February 1st. Ed, who has been “bird-dogging” the Iowa caucuses since 1988, is ready to train 50 organizers to bring the Pledge to campaign events and challenge presidential candidates of all stripes to sign the Pledge to Mobilize.
With your help, this 50-person corps of Iowa Mobilizers will organize their communities and put direct pressure on political candidates to sign the Pledge to Mobilize, catapulting the idea of a WWII-scale, emergency Climate Mobilization into the presidential campaign, the national media, and the mainstream of American politics. Please check out the Mobilize Iowa! Fundraiser, and watch Ed describe himself and the need for a Climate Mobilization in this 6-minute video.
I have donated to this cause (with money, as well as time), because I believe it is a truly incredible opportunity to intervene in American politics for the common good, and we clearly need to do that!
I would be happy to discuss more by phone or email. Please let me know if you have questions, reservations, or if you are interested in getting more deeply involved!