Local Campaign

The Climate Mobilization won't work unless the person-to-person Pledge-giving process turns into a series of public campaigns — across the country & the world — calling for a mobilization to save civilization.

The Pledge is ideally suited to structuring and focusing a local campaign, as it is designed to build social and electoral power simultaneously.

So how can you get started?

1. Find out if a campaign already exists in your congressional district. Join it if there is! If there is not, consider whether you are able to dedicate the time and energy to seeing it through. If you aren't sure if there is a Climate Mobilization campaign already in your area, ask your point person or info@theclimatemobilization.org. 

2. Think Big Picture First: Read former Greenpeace campaigner Chris Rose’s 5-page pdf, “12 Basic Guidelines for Campaign Strategy”: "If politics is the ‘art of the possible’, campaigning is the science and art of changing what is possible, Rose writes. Do it right and a campaign succeeds in inspiring its followers to go on to the next target. But unstructured or poorly focused campaigns are hot air balloons kept aloft by burning idealism and goodwill, until they suffer ‘burn out.’"

3. Enlist your Regional Point Person: Call up your regional point person to let them know about your intentions. Your point person will provide you with feedback and notify TCM Central of your plans. Your point person will connect you with other mobilizers in the area. We will supply you with any resources or assistance you need and promote your campaign. Note: You may not have been assigned a point person yet. We are still scaling them up. So contact info@theclimatemobilization.org

4. Enlist Allies: Attempt to enlist at least three other committed Mobilizers in your nascent local TCM campaign. Hopefully, your point person can provide some of these.  You may need other Mobilizers to help you with your campaign. You may want to ask friends or family. Or, hold two or three Climate Mobilization-themed events at which you offer the Pledge and promote your forth-coming local campaign.

5. Elect Leadership Once you have enlisted 3 - 5 allies who are committed to building a local TCM campaign, form a campaign committee and elect a campaign Director for a three month term by majority vote. When making this decision, one of the main factors the committee should consider is the amount of time that the Director will be able to devote to the campaign.The Director will have the majority of responsibility and also decision making power, making final decisions after consulting with the campaign committee. Further elections should be held at the end of the three month term, this time for a 6-month Directorate term. Your committee may also choose, at any point, to elect a Deputy Director, a Secretary or other governing officers to assist with efficacy and clarity of roles.

6. Announce Long-Term Pledge Targets: The Climate Mobilization’s goal is fairly simple. We must persuade our elected officials and candidates to sign the Pledge, and then pressure them to follow through on their promise to save civilization from climate change by initiating a WWII-scale mobilization. Pick several targets - such as your Senator, a Congressional Representative, and a Mayor - as your long-term targets. Your goal is to get them to sign the Pledge. Establish a basic timeframe in which you plan to attain victory (say 10-15 months). Keep in mind the upcoming national elections in 2016--your campaign should include in its goals to approach 

7. Sketch out a Game Plan: Unless you are represented by extremely unusual politicians, you will need to build considerable social and political power in your community and region before your long-term targets will sign the Pledge to Mobilize. The campaign committee should map out a near-term and medium-term strategy to build power.

This will necessarily include a series of TCM-themed events, such as presentations and rallies for a Climate Mobilization. The goal of these events is clear: Build pressure on all citizens in your district to publicly articulate whether or not they are in favor of saving civilization from climate change. More specifically, will they sign the Pledge? One way of measuring the campaign’s success will be the number of Pledge signers that appear on the Map. 

8. Target Respected Community Leaders: Local government, college deans and presidents, newspaper columnists, religious leaders, business leaders, and other respected people in the community present fantastic near-term Pledge-signing targets. Pick 5-10 respected people in the community, and attempt to enlist them in the Climate Mobilization. If you enlist respected community leaders, this sends a signal to the rest of the community that this campaign is legitimate and worth watching.

9. Court the Long-Term Targets: In the meantime, arrange meetings with your long-term targets in order to test out the waters. See if your senator (or their political aide) is willing to meet. Ask them what they think about the Pledge and what it would take to get their boss to sign it. Don’t assume anything. It’s likely most politicians have not been asked to sign anything like the Pledge to Mobilize before, so it’s wise to give them numerous chances to say yes. We do not have the luxury or the time to assume failure.

10. Go for a Real — not Symbolic — Victory: The Climate Mobilization is not a symbolic effort, meant to speak truth to power. This is not about creating a fleeting spectacle for the mass media. It’s about actually forcing those in power to protect us from ecological collapse. Our mission is to save civilization by enlisting the American public and its political representatives in a heroic, war-time like mobilization. In this battle for civilization, the natural world, and the future of an entire generation of young people, failure is not an option.


For further strategic guidance, read:

“The Art of War”, by Sun Tzu.

“Rules for Radicals”, by Saul Alinsky.

Be the first to comment

Please check your e-mail for a link to activate your account.