Margaret suggested the "suggestion" pages might be a better place for this than the blog.

We've been growing, but too slowly. And the truth is that without one extraordinary recruiter - Michelle Matsumoto - we'd be growing half as fast (or less). SO WHAT DO WE DO? Part of the founders' vision (if i understand it correctly) is that when we've signed up several hundred mobilizers in EVERY Congressional district, we'll be able to elect a climate-friendly Congress. Well, we have about 2500 signed up now. To have 200 in each of 435 districts we need 87,000! And if we want one mobilizer in each PRECINCT, of which there are about 600 per district, on average, then we need 3 times as many, or 261,000. If we want a team of 4 in each precinct, that's just over a million, 1,044,000. Can we do this? Well, if each of the 2500 we have NOW recruits 5, that's 12,500 + 2500, 15,000. If each of THOSE 12,500 recruits 5, that's another 62,500, 77,500. If each of THOSE 62,500 recruits just 4, that's 250,000 + 77,500 = 327,500. And if each of he quarter-million new recruits brings on just another 3, that's another 750,000, total 1,077,500, or 33,500 more than our target. So again, the 2500 we have now each bring on JUST 5 each, and THEY get 5 each, who get 4, who get 3. And if no one ever brings in more than the target for their 'generation', and no more, we have over a million. Considering that Michelle's been doing about 20-30 A WEEK, this is surely do-able. To do this, i think we need a timetable. EVERYONE MUST RECRUIT ANOTHER 5 BY NOV.30. Then the original mobilizers must work with their 5 to see that they each bring in 5 by DEC.31. Shoot, that's only about ONE A WEEK! EACH of the 'older' mobilizers must find a few to be managers, who will see to it that their downline all recruit their target number (remember, NEVER more than 5 each!!). 4 more each by JAN.31, and 3 each by FEB.29, an BINGO! We go into March with our million. NOW we can start knocking on doors in our precincts and count heads. How many voters can we count on to VOTE CLIMATE! Along the way we might want to have a weekend gathering at some retreat center such as Rowe Camp in western Massachusetts, or George Williams College on Lake Geneva, WI (google 'em!) for top-level mobilizers--the early cadre, plus those who have proved adept at recruiting, to work on strategy for he next year. Whaddya'all think?


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  • commented 2016-03-13 16:57:06 -0400
    MKS – One aspect of your suggestion that I especially feel drawn to is to use a conference like setting to rally troops and draw in new members. I am hesitant to try to draw people from all over the nation. Lately I am thinking that being more regional is more effective. I can work on a West Coast annual rally… with sessions that last all day or over a weekend: social gathering Friday night [optional]; media event Saturday morning to leverage the fact of gathering in one place and to proactively engage/welcome allies from other organizations; all day workshops to build capacity and nurture infrastructure, along with building camaraderie, bridges, and coalitions; Sunday would be social for folks who can spend the night or live in the area… mostly social and deep capacity building [training for organizing, media contact, social media, fund raising, etc.]. What do you think? I would suggest this be done as well on the East Coast and in the Midwest, perhaps rotating with the seasons and skype sessions for maximum impact [4 seasonal events that are nationwide with skype but give local face-to-face opportunities [rather than simultaneously or juxtaposed, which has the adverse effect of competing internally]. In order to reduce pressure on existing infrastructure and resources, I would like to propose that we endorse the structure, but not execute any given location until someone volunteers. For example, I would volunteer to work on one weekend with Michele, Kat, and others in the SF Bay area. If there are no objections, why not start there? When someone else volunteers to put another rally/TCM conference weekend together, they just need to scope out a different season.

    Also, this might sound like putting too many eggs in one basket, but that aside I want to respond to your note: weekend gathering at some retreat center such as Rowe Camp in western Massachusetts, or George Williams College on Lake Geneva, WI for top-level mobilizers—the early cadre, plus those who have proved adept at recruiting, to work on strategy for he next year. Travel great distances is hard and expensive. When we do it, I advise we get the most out of it. Therefore, when executing the weekend rally/conference in the SF Bay area, I would advise that we try to get as many top level mobilizers there for the entire weekend, plus some. For example, top level comes in on Friday to get their bearings, kick start strategic thinking, shift to regional energizing in the afternoon conversations, and join in evening social with the larger regional all-hands on deck; on Saturday, fully engage with the local agenda of organizing, demonstrating, coalition-building, etc.; Saturday night, return to top level strategic thinking, but invite regional leaders to join in as working groups on specific “challenge topics” feeding back to a plenary session with reports. On Sunday, top level mobilizers have a national strategy meeting that builds on work of previous days but focuses on the national picture and direction. I would try to put this together in the SF Bay area for Sept or November. Anybody hate the idea and want to veto it? …like the idea? …feel inspired and want to work on it?
  • commented 2015-10-31 23:26:30 -0400
    Jack, thank you for getting this on page. Such recruiting could do well in generating the national footprint TCM needs. But I think (not the general I, myself personally) would like a bit more elaboration on the matter. For example: though I am not overly opposed to the “Matsumoto Method”, I am (perhaps among others) reluctant to convert my Facebook account into a mean, green recruiting machine. Obviously a nice, honest, one-to-one is another option with contacts who have provided numbers. In fact, the more thought I put into it, the more I find myself wanting to see this happen. However, communication can be, as I have found out, a bit scratchy, depending on a person’s delivery. Which is why I think having an illustrated platform for this process would be pretty invaluable.

    There was talk long, long ago of a document being struck up which outlined this very process. Did that ever materialize? Because it needs to be! You are a jack of all trades, with emphasis on communication (or the like), are you not? It would be great to have shared with those wanting to dig a heel in this a bit of suggestive guidance on HOW to go about the bridgework of going from “Hello, is this […]?” into “How would you like to help us mobilize five more people over the next week?” I can certainly see how, with due implementation, the Reich and the Matsumoto Methods could end up doing some real justice to expand our database.Perhaps this is something both you and Michelle could explain in writing with an intent to share with the rest of us. I think having a clear, accessible on-ramp would be a good way to encourage those less oriented with conversation/outreach experience to grab a ball and help put more numbers on the board. Thank you for that rousing call to action, Jack! Your words are, as they tend to be, a shot in the arm for others!

    Ethan
  • tagged this with inspiring 2015-10-31 23:26:29 -0400
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  • commented 2015-10-30 22:54:21 -0400
    This IS the “suggestions” page I was referring to (Sorry Jack I’ve been rearranging this site all over the place.) But this is the page i would like us to use…. for now anyway :)
  • published this page in Discussion 2015-10-29 21:36:35 -0400