To get the best explanation of the Pledge to Mobilize strategy, please read The Transformative Power of Climate Truth our primary strategy document. In brief, we believe that a sense of helplessness is one of the key drivers of climate change denial. A feeling of helplessness also drives many of us to live in apathy and willful ignorance in the face of such a vast problem. It's so scary and overwhelming that many of us just tune it out.
The Pledge provides a way for every individual to be a meaningful part of a comprehensive response to climate change. It also provides a clear way to build support for such a thorough response. This empowerment allows us to emerge out of intellectual and emotional denial. Once you sign the Pledge, it is easier to face climate change head on.