Leading the Public Into Emergency Mode

By Margaret Klein Salamon, PhD
Founder and Director of The Climate Mobilization

The psychological foundation of The Climate Mobilization's strategy and approach.

Read the full paper here.


Imagine there is a fire in your house. 
What do you do? 
What do you think about? 

You do whatever you can to try to put out the fire or exit the house. You make a plan about how you can put out the fire, or how you can best exit the house. 

our senses are heightened, you are focused like a laser, and you put your entire self into your actions.

You enter emergency mode. 

         -Leading the Public Into Emergency Mode, pg. 2